![]() ![]() University lockups issued by the Office of Communications are the only allowed logos for use by official University entities. Do not use the UT Dallas logo to create your own logos.Do not use a white logo on a background that is less than 30% gray.Do not use an orange logo on a black background.Do not use a black logo on a background that is more than 30% gray.Do not overlay the logo on images or patterns that negatively affect its legibility.Do not rearrange any components of the logo.Do not crop or remove any portion of the logo.Do not distort the proportion of the logo.Primary Logo Minimum Size RequirementsĢ” minimum width for print. The safe area applies to both the primary and the secondary logos. Instead, refer to the School Lockups page for correct sub-branding guidelines.įollow the guidelines above as indicated by the intended x-height to ensure proper distance from other elements. No logo or mark may be created for these secondary units. The UT Dallas with the full name of the University is sufficient on its own, but the secondary version requires the wordmark to be displayed prominently somewhere on the same page.īranding for schools, centers, departments, programs and other institutional entities is secondary to the primary brand of The University of Texas at Dallas. The UT Dallas logo is a versatile branding element that adapts well to both print and promotional usage that require a horizontal image. ![]() It reinforces the relationship between UTD and both the city of Dallas and the state of Texas. The UT Dallas logo with the state of Texas silhouette is a primary mark of the University and is a distinctly horizontal design. ![]()
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